Our new site simplifies the process of getting our content online, so our staff can focus on cities. It also enables you to sort through a wealth of information quickly and easily, so you can find the stories and data that matter to you.
Many times I’ve found myself struggling to navigate a website after someone redesigned it. More than once I’ve wondered why it was changed in the first place. Change isn’t always easy.
Because I was a strong advocate for changes to the National League of Cities (NLC) website, I’d like to share five reasons why we launched a new site today.
1. It works on your phone
NLC’s previous site did not resize to be readable on a phone, but we know from our website statistics that more and more of our visitors are coming to the site using mobile devices. The new site is mobile-friendly throughout.
2. It helps you find information by topic
Our new site includes a “Topics” menu. If you’re interested in public safety, for example, the economic development topic page will pull together all of the content that relates to economic development, whether it’s an event, article, case study or report. You don’t have to know which program area at NLC published the content. If it’s related to economic development, you’ll find it in that topic area.
3. The menus are easier to understand
Sometimes it’s just better to be direct. To find an event on the old site, you had to click on “Build Skills and Networks.” To find an event new site, you click on “Events.” I think it’s pretty clear why we made that move.
4. It’s more efficient to publish
Our new site simplifies the process of getting our content online, so our staff can focus on cities, not website software.
5. And yes, it looks better
In just over a year, we’ve gone through an internal reorganization, a rebranding, and a move to a new, modern office. We have a great team of more than 100 staff working every day on behalf of the nation’s cities of all sizes. The new website better reflects the energy and passion shared by NLC members, our dynamic executive director, Clarence Anthony, and our staff.
The work continues….
We are continuing to add content and features – and yes, as with any major website conversion, we’re still ironing out a few glitches here and there. That said, I want to thank the NLC staff and our project lead, Diana Rubin, for a Herculean effort to make the new site a reality. I hope you find it a change for the better.
About the author: Brian Derr is the Director of Marketing, Digital Engagement and Communications at the National League of Cities.