The city of McAllen’s awareness campaign is a story of local partnerships in action.
This is a guest post by Veronica Whitacre.
After four tragic deaths across South Texas, leaders from the city of McAllen, Texas, partnered with community activists and concerned citizens to address safety on city streets and highways. Created in 2014, our Run, Ride & Share awareness campaign brought together runners, cyclists and motorists to establish a unified regional effort to educate the community on the importance of sharing the road in the Rio Grande Valley. The campaign has now branched out and partnered up with other surrounding cities such as Pharr, Edinburg, Weslaco and Mission.
The success of the campaign is a direct result of the partnerships built throughout the movement. As part of the campaign, we initiated Operation Clean Sweep to get local cities working together to clean the shoulders of the roads and highways for bike safety. This operation had the added benefit of bringing together city workers to communicate as a region. The broader campaign also educates youth in our local schools through their physical education classes, and Run, Ride & Share committee members host bike rodeos as well as bike safety and bike education classes for children at special events as well as the McAllen Boys and Girls Club. The city of McAllen and the University of Texas Rio Grande Valley have also worked together to implement dedicated bike lanes.
Other byproducts of the Run, Ride & Share campaign that have resulted from partnerships are emergency call boxes on our hiking and bike trails, promotional materials such as lighted arm bands and bumper stickers, and educational brochures. The campaign also leads an annual event hosted in cities worldwide called the “Ride of Silence,” which brings together residents, local shops, cycling teams and city staff to honor those who have been killed or injured while bicycling and inform motorists, police and city officials that cyclists have a legal right to use public roadways.
The campaign has received attention in local newspapers and on social media, and awareness of the campaign has increased to such an extent that, once a copyright has been approved for the Run, Ride & Share logo, the Texas Department of Public Safety has offered to guide and assist the project as well as design and print additional educational materials.
As a driver, cyclist, runner and pedestrian, I believe there’s always more to do to make our streets safe – and everyone has to do their part. We believe city-wide educational campaigns like this can significantly reduce pedestrian and cyclist fatalities, and we will continue to build relationships with other cities to get the Run, Ride & Share campaign implemented in as many communities as possible. Please join us.
About the author: Veronica Whitacre is a City Commissioner for the City of McAllen, Texas. McAllen is the first city to achieve All-Star Status in first lady Michelle Obama’s Let’s Move! Cities, Towns, and Counties initiative.