This is a guest post by Jonathan B. Jarvis, Director of the U.S. National Park Service.
The Jefferson National Expansion Memorial in St. Louis, Mo., exemplifies the innovative ways city leaders, businesses and NGOs are investing in new parks, new park designs, and new ways to engage communities in creating healthy and livable cities. (National Park Service)
One hundred years ago, lawmakers were considering a radical idea to preserve some of our nation’s most iconic landscapes “for the benefit and enjoyment of the people.”
Indeed, what the founders of the national park idea had in mind nearly 100 years ago was incredibly innovative – but today, we live in a different time and a different era that requires new ways of thinking and a renewed relationship between parks and the American people. Since 1916, the American public has diversified and evolved; so, too, has our need to diversify National Park Service parks and programs to answer the call of the next century.
As we prepare to celebrate the 100th anniversary of the National Park Service’s establishment in 2016, we have spent a great deal of time thinking about how we can make national parks relevant to a new generation of Americans. One constant in those discussions is the importance of urban parks and National Park Service programs in urban areas.
People are often surprised to hear how urban the National Park Service is. For instance:
- Forty of the country’s 50 most populated urban areas have national parks located within them;
- One-third of all NPS sites are located in urban areas;
- Thirty-six percent of all NPS visitation occurs at our urban sites – Golden Gate being the most visited;
- NPS historic preservation tax credits have contributed significantly to preserving the character of our cities, generating more than $66 billion in private investment in historic rehabilitations; and
- Some 30 NPS programs serve urban communities, providing funds and technical assistance for recreational facilities, environmental restoration, historic architecture, historic research, trail building, and youth engagement.
Recognizing this strong base of urban engagement and its potential to connect new audiences to national parks, last week, the National Park Service announced the Urban Agenda for the National Park Service. The Urban Agenda establishes a framework for an unprecedented strategic alignment of parks, programs and partnerships that will better serve communities.
A key component of the Urban Agenda will be realizing the core principles that call for being relevant to all Americans and creating a culture of collaboration. We have identified 10 model cities where we will develop our capacity to act as “One National Park Service” to better serve communities. To assist in activating the Agenda, we have developed a fellowship program that will deploy Urban Fellows in each model city and ultimately serve as a pipeline for growing NPS urban leaders.
The model cities were selected to provide opportunities to address a variety of challenges in spaces where we already have a national park located within the city, places that have national parks nearby, and locations that have no physical national park units, but strong ties to NPS programs. They include:
- New York City
- Richmond, Virginia
- Jacksonville, Florida
- St. Louis
- Tucson, Arizona
- Richmond, California
Importantly, the NPS Urban Agenda is supported by the President’s 21st Century Conservation agenda that calls for full funding of the Land and Water Conservation Fund and a $326 million NPS Centennial Fund. If enacted by Congress, this would provide an additional $107 million for federal land acquisition, $47 million for state grants and $25 million for the Urban Parks and Recreation Fund, which assists economically distressed urban communities with the revitalization and improvement of recreation opportunities.
My boss, Secretary of the Interior Sally Jewell, has launched an ambitious youth initiative that will engage the next generation of leaders and stewards through recreation, education, volunteerism, and employment. Specifically, by 2017, the Department will convene coalitions in 50 cities across the country to create more opportunities for young people to play, learn, serve, and work outdoors. The 10 NPS model cities are part of this movement, and over the next year and half, her initiative will result in investments in and support for 50 coalitions in many of our largest and most densely populated cities in the country. The Department of the Interior’s youth initiative goals include engaging 10 million kids in outdoor recreation programs; providing educational opportunities to 10 million of the nation’s K-12 students annually; engaging one million volunteers in support of public lands; and providing 100,000 work and training opportunities to young adults, including returning veterans.
This month, the National Park Service and our partner the National Park Foundation also launched a broad public awareness and engagement campaign called “Find Your Park.” This campaign extends an invitation to the public to understand the current breadth of the National Park Service stands for and rethink where and what all that a park can be.
The National Park Service recognizes that we cannot accomplish our goal of connecting the next generation to the benefits of their parks and public lands without the support and assistance of a whole host of partners. So, I invite you to join us and find ways to engage and share in a public dialogue, to learn from one another, to address the impact of climate change on our cities, to create education and employment pathways for disengaged youth, and maybe even to co-design the next great urban national park. Go out and Find Your Park.
About the Author: Jonathan B. Jarvis began his career with the National Park Service in 1976 as a seasonal interpreter in Washington, D.C. Today, he manages that agency whose mission is to preserve America’s most treasured landscapes and cultural icons. Managing the National Park Service on the eve of its centennial in 2016, Jarvis has focused on several key areas that are critical for the future: enhancing stewardship of the places entrusted to the Service’s care; maximizing the educational potential of parks and programs; engaging new generations and audiences, and ensuring the welfare and fulfillment of National Park Service employees. His blueprint for the agency’s second century, A Call to Action, calls for innovative, ambitious, yet practical ways to fulfill the National Park Service’s promise to America in the 21st century.