How to Boost Your City’s Visibility

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Lewiston-TourBook

“Technology doesn’t have to be expensive.” That’s what the sales people tell us. These words trigger the warning bell in our heads. But sometimes it turns out to be true, as the city leaders in Lewiston, Maine (pop. 36,600) discovered in their partnership with NLC Corporate Partner CGI Communications.

Prominent on the city’s website is a new video tour that highlights the community generally and offers a specialized focus on arts and entertainment, economic development, community organizations and quality of life. The high resolution streaming video costs the city nothing. CGI Communications builds the entire package and secures sponsorships from area businesses.

I have never been to Lewiston, but now, thanks to the video, I know lots about the community and am looking for an excuse to host an event there. The historic buildings in the downtown are enough to draw my interest and the Lewiston Art Walk is an added bonus. Likewise, the access to the natural world – hiking trails, river kayaking and a wildlife preserve – complement the built environment.

While we all might be drawn to a place because of its natural beauty, its architecture, its amusements and amenities, most of us still have to earn a living. The Lewiston videos offer information on the economic strengths as well as the artistic and recreational opportunities. The economy is diversified across health care, manufacturing, financial services and telecommunications industries. The local fiber optic network serves both businesses and residents and the riverfront development projects represent significant commercial investments.

Video on a city website is not new. But smaller cities like Lewiston tend to spend their local resources on direct service delivery. A web portal, while essential in the present era, is often a no frills site. Lewiston, through its public private partnership with CGI has shown that the city can have the frills and still spend community dollars on key local services.

Brooks, J.A. 2010About the Author: James Brooks is NLC’s Director for City Solutions. He specializes in local practice areas related to housing, neighborhoods, infrastructure, and community development and engagement.  Follow Jim on Twitter @JamesABrooks.