This post was written by Steve Creech, Executive Director of the Wyland Foundation.
The facts about water shortages are indisputable. Yet, by and large, we tend to think of these shortages as temporary problems, without giving thought to the fact that a changing climate, growing populations, an aging water delivery infrastructure and increasing demands for a finite resource now requires a drastic change in how we consume water. The annual National Mayor’s Challenge for Water Conservation, April 1-30, was created to promote a long-lasting mindset of water conservation across a broad swath of our population. Now in its third year, the challenge is widely recognized as one of the most engaging, zero-cost outreach tools especially designed for cities and water utilities to encourage conservation in the United States.
At its most basic level, the challenge asks residents to take a series of informative, easy to use pledges online to conserve water, energy and other natural resources on behalf of their city. Cities with the highest percentage of residents who take on the challenge in their population category win eco-friendly prizes for their residents. Past participating cities have included Atlanta, San Francisco, Tucson, Los Angeles, Washington, Denver, Seattle and Los Angeles.
The approach is designed to reward residents for positive conservation behavior, provide immediate feedback with real time results that can be measured against neighboring cities, set achievable goals and put a spotlight on public role models to encourage behavioral change.
The pledges that consumers make may seem simple, yet they have been carefully designed to harness four key drivers and result in the following benefits:
- Save costs for consumers
- Save infrastructure and operating costs for cities
- Promote drought resiliency
- Protect watersheds and ecosystems
Elected officials are encouraged to use their leadership position to actively inspire residents to make pledges and support their city’s conservation efforts. Officials who add their name to the online endorsement page receive a comprehensive toolkit with resources including animated broadcast-ready PSA’s, graphics and blogs. Past mayors have held kickoff events, pledge drives at local libraries, created their own videos to display on their city’s website, sent utility bill stuffers, set up electronic road signs to encourage residents to take on the challenge and asked neighboring cities to participate. The challenge supplements the city’s efforts with a national public service advertising campaign.
Americans use over 150 trillion gallons of water a year in total. Moreover, according to the River Network, the U.S. consumes about 13 percent of its energy exclusively for water-related purposes, including moving, heating and treating water. Clearly, how we use this resource is having a greater and greater impact on our economy and our future quality of life. But shifting attitudes takes time, cooperation and wide recognition that a conservation mindset is one of the best, most powerful tools available to ensure the future availability of this indispensable limited resource. The National Mayor’s Challenge For Water Conservation offers another way for cities to keep this important issue top of mind.
The 3rd Annual National Mayor’s Challenge is presented nationally by the Wyland Foundation and Toyota, in association with the National League of Cities, U.S. Environmental Protection Agency, U.S. Forest Service, the Toro Company, Bytelaunch Inc., Wondergrove Kids, WaterSmart Software. Learn more about the National Mayor’s Challenge for Water Conservation.