Facebook, Jobs and the U.S. Department of Labor

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Facebook, Jobs and the U.S. Department of Labor

By Neil Bomberg

City elected officials have an important new job search tool to share with their constituents who are searching for a job.  In addition to the local Workforce Investment Act (WIA) one stops and career centers, the U.S. Department of Labor (DOL) has embarked on an exciting new initiative that is making searching for a job even more user friendly and accessible to anyone with a computer or smartphone,

Working with Facebook, the National Association of Colleges and Employers (NACE), the DirectEmployers Association (DE), and the National Association of State Workforce Agencies (NASWA), DOL developed and launched the “Social Jobs Partnership” last week.  The goal of the Partnership is to help America’s jobless find work through the use of social networks.

Knowing that tens of millions of Americans actively engage with one another on Facebook every day, it became clear that a resource like Facebook could provide a very effective way to connect unemployed workers with jobs in their communities and elsewhere.

Before launching its Facebook page, the Partnership conducted a series of in-depth surveys to determine how job seekers, college career centers, and workforce recruiters using the social web to find employment.  The Partnership learned that Facebook is an important part of the hiring process, Facebook is saving resources for recruiters, and Facebook is a resource for job seekers.

With this information in hand, the Partnership developed and launched a central page on Facebook that is hosting specialized resources and content designed to help job seekers and employers, including information about government programs to assist job hunters, and educational materials for job recruiters on how to use the social web to recruit job seekers and work with government programs (http://www.facebook.com/socialjobs).

Most importantly, the Facebook page includes more than 1.7 million job postings that can be searched by anyone using a Facebook application, at no cost to employers or job seekers (https://www.facebook.com/socialjobs/app_417814418282098).

Having launched only last week, it is too early to know how successful the social web page will be.  But if the number of hits is any indication, since its launch more than 54,000 individuals have “liked” the page.