Children’s Savings Accounts: How Cities are Helping Families Save for College

Every family should have the opportunity to save for their children’s future, but this is simply not the reality for many low- and moderate-income families.

CGI America2From left to right: Laura Owens, ‘I Have a Dream’ Foundation; Heidi Goldberg, National League of Cities, Michael Sherraden, Center for Social Development at Washington University; San Francisco Treasurer José Cisneros; St. Louis Treasurer Tishuara Jones; Governor John Hickenlooper; and Andrea Levere, CFED President onstage with President Bill Clinton for the announcement of the Campaign for Every Kid’s Future at CGI America. (photo: CGI)

The National League of Cities is proud to join CFED and over a dozen other partners in launching the Campaign for Every Kid’s Future. Announced this week on stage with President Bill Clinton at the CGI America Conference in Denver, the Campaign will work to ensure that 1.4 million children have a savings account for college by 2020.

Children’s Savings Accounts (CSAs) are a proven two-generation strategy for helping children and their families move up the economic ladder. Higher education — the surest route to economic success — is within reach when conversations about college happen at an early age. In fact, evidence shows that children with a savings account in their name are three times more likely to enroll in college and four times more likely to graduate, even if they have as little as $500 or less in that account. CSAs, particularly locally-led CSA programs, often include the following components:

  • A savings account,
  • Parent/guardian engagement in helping with deposits,
  • Incentives to save, such as cash matches, and
  • Financial education for children and their parents/guardians.

In addition to our partnership with CFED on the Campaign for Every Kid’s Future, we’re launching a new project to work with cities to help them plan, develop and implement locally-led CSAs. These cities will have the opportunity to connect with each other and with experts in the field to develop their own blueprints for local action in developing or enhancing CSA programs.

As President Bill Clinton eloquently noted in his opening remarks, there are no silver bullets, but there are thousands of actions we can take that, in the aggregate, can improve the lives of children and families. Implementing a CSA program is one such action. President Clinton recognized the need to highlight successful local actions and initiatives at high-profile events such as CGI America, with the hope that other cities will take what they learn and replicate programs in a way that works for them.

And there are many communities interested in replicating CSA programs, according to a recent NLC scan of local financial inclusion efforts. Our latest report, City Financial Inclusion Efforts: A National Overview, highlights the results of our scan and reveals that emerging financial inclusion strategies, such as CSAs are currently under discussion or in development in cities across the country.

There are several cities already actively engaged in this work, some of whom, such as San Francisco and St. Louis, have signed on as partners to the Campaign for Every Kid’s Future.

In 2010, San Francisco Treasurer José Cisneros started Kindergarten to College (K2C), the first publicly funded, universal children’s college savings account program in the U.S. K2C provides a college savings account with a $50 deposit for every child entering public kindergarten in the city. In St. Louis, Treasurer Tishaura Jones’ office is launching the St. Louis College Kids program this fall. Based on San Francisco’s model, every public and charter school kindergartner in St. Louis will receive a savings account with an initial $50 deposit from the City of St. Louis Treasurer’s Office to help families save for their children’s education.

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About the Author:
Heidi Goldberg is the Director for Economic Opportunity and Financial Empowerment in the NLC Institute for Youth, Education, and Families. Follow Heidi on Twitter at @GoldbergHeidi.

An Interview with NLC Executive Director Clarence Anthony on Race, Equity & Leadership

Clarence AnthonyNational League of Cities CEO & Executive Director Clarence Anthony, seen here speaking at NLC’s Congressional City Conference in March. (Jason Dixson)

The tragedies that have occurred in Ferguson, New York City, Baltimore, and other communities throughout America have rightly sparked conversation about the social, cultural, racial and economic factors that affect the everyday lives of city residents – particularly minorities, at-risk youth, and the poor. What can cities do to promote equality and economic opportunity for people of all races, ethnicities, ages and economic backgrounds?

When tragedies like this occur, it not only erodes the relationship between the police and the community, it highlights the fact that there is a growing economic disparity that city leaders in America must recognize and address. High unemployment rates and low graduation rates among citizens in cities, towns and villages shows that certain neighborhoods have prospered while others have not. It’s important that city leaders understand that you have to engage with, and design initiatives for, all constituents in every neighborhood.

For example, city leaders must focus on creating vibrant downtowns while developing inclusive and affordable housing in neighborhoods. This type of approach to public policy will create more engaging cities where citizens can live, work and raise their families within the community that they call home. One way we can accomplish this is to create incentives so that the private sector will hire from within the community. When city leaders promote this type of growth, cities benefit and residents become vested in their community.

Cities should also examine the appointment process for city advisory boards and councils. For example, a planning and zoning commission that doesn’t reflect the ethnic, racial or gender diversity of the city is not truly representative of that city. From parks and recreation departments and advisory councils to tourist development councils and workforce boards, every policy board that advises the elected leadership should represent the diversity of that city. It can be done, but you’ve got to be very strategic and intentional, and have a real commitment to making sure that every segment of the population is represented.

These are just a few of the concrete steps that cities can take to ensure that their communities are equally represented in government. If a community is under-represented, and its needs are not served, then its residents will not be vested in the city as a whole. They won’t feel like the city is their home. And then you’ll see the tragic events that have happened in countless cities across the nation continue to occur. All of these cities have people who feel that they are not part of a community; that they are not “real” citizens with a voice in government. And they will find other ways to make their voices heard.

So there can’t be a disconnect between municipal authority and the people it represents.

You have to have that connection. You have to include them in the governance process, in the community process. I was just at a conference in Philly – Cities United – and it had a panel of young African American men, and their message was “Don’t talk at us; talk to us, and with us.” Many of them were in their mid-twenties, and public policy and programs are being designed for them – but without their input. That has to change. You have to include them in the development of the community in which they live.

The root causes of the recent tragedies are complex and nuanced. Two distinct events consistently stand out, however: the death of a young black male as a result of an interaction with police, and the violent public response that subsequently occurred. What steps can city leaders and local elected officials take to address the potential for these tragedies to occur in their cities?

There has to be an acknowledgement that there are still challenges in communities throughout America when it comes to race relations – specifically, race relations with police departments. Something must occur to strengthen trust between the minority community and police in cities throughout America. At this point, unfortunately, we are starting to see police being targeted in reprisal; community trust continues to erode. We must start a conversation of understanding and partnership – and that conversation must be led by city leaders. The elected officials who are members of the National League of Cities are exactly that type of group; they’re city leaders who strive to create a bridge between police and communities, so that real conversations can occur.

In addition, I think city leaders should start to re-examine – and implement, wherever possible – community policing policies that provide for a real understanding of the communities they serve; there must be understanding to have a relationship with the community. Once you have that relationship, you’ll be able to engage. So city leaders must be able to look at how they’re investing their resources and what kind of progress is being made throughout the community as a whole. When city leaders acknowledge that they have diversity in the community, and they create opportunities to bring people throughout the community together, that creates relationships and real conversations.

This is happening in some communities, but we need it to happen everywhere. The questions involving black males in America focus on more than just police relations – they take into consideration the high unemployment rate, the low high school graduation rate, and the level of poverty that exists in cities throughout America, among other factors. The takeaway is this: city leaders have to focus on improving engagement and relations in their communities. We have to look at how we provide creative and innovative techniques to reach the African American community so that we can achieve our goal of making true connections that are lasting and productive. It will take hard work and partnerships with our educational system and the private sector – and on the law enforcement side, those same partnerships need to develop, focusing on education and training on how to value diversity and how to communicate across cultures.

The change we need will not occur overnight; it will take patience and time to build the trust that our cities deserve. We need to spur conversation, in an effort to reach a certain level of trust and understanding between police and communities. The National League of Cities is quickly becoming a nexus of conversation about race, equity and leadership in American cities. That conversation is long overdue.

Do you see the Cities United event in Philadelphia as one of the forums for that conversation?

Yes. I think Cities United is not only a forum for that conversation, but an excellent tool to help elected officials get the technical expertise they need to deal with the larger issues involved. For example, Cities United provides consultants that help city leaders respond to the challenges faced by American cities that we’ve discussed today.

How does the National League of Cities’ lead that conversation?

Our REAL initiative is a very important tool and resource for city leaders. It’s designed to help them address racial tensions in their communities and create meaningful conversations around racial diversity and equity issues. REAL stands for Race, Equity And Leadership – and the piece that we really have to elevate is the piece on leadership, because our members are the ones who are responsible for governance in American cities.

Earlier, you posed the question, “What should city leaders do if something like this happens?” The challenges we’ve spoken about today are especially difficult challenges for any city leader to face, and it’s the responsibility of the National League of Cities to develop best practices around these issues, give city leaders the space to discuss the challenges they face with a network of peers, and then provide them with the tools they need to manage the situation if something like what happened in Baltimore or Ferguson occurs in their community.

I wish I could sit here and tell you that this will be the last time that tragedies like these will occur. But the reality is that, until a systematic strategy is in place to bring about full economic participation as well as improved relations between police and the communities they serve, these tragedies could happen in any city in America. City leaders are standing up and saying, “we need to fix these issues before something like this occurs in our community.” That’s a conversation that needs to be had. We’re going to start seeing city leaders begin to deal with the injustices, the inequality, and the creation of opportunities for all of their citizens.

And that’s what we have to do: we have to build a city in which everyone is a participant, where all citizens feel like they can raise their kids, and live and work and play in a safe and vibrant environment. You don’t call a place home when you don’t have a system of governance that supports you. Right now, I think that’s one of the biggest challenges American cities face. But if we can rise to that challenge, I think we’ll have more people out on the streets saying “Hey, this is our neighborhood; we own this.” We have to create cities that all citizens can call home.

Paul Konz headshotAbout the Author: Paul Konz is the Senior Associate Editor at the National League of Cities.

Policing Will Change

This is a guest post by Jack Calhoun. The post originally appeared here.

Firefighters work to extinguish street fires in the Watts neighborhood of Los Angeles, Calif., August 1965. The historic Watts riots occurred after neighborhood residents watched two white officers scuffling in apprehending a suspected black drunk driver. (image courtesy atlantablackstar.com)

Author’s note: After the grim and disheartening days in Ferguson, Baltimore, New York City, and other cities across the nation, there is hope. There are cities that once faced the same climate we are seeing in Baltimore today that are now making strides and developing programs that are saving lives and transforming the relationships between the police and those they police – a move from a volatile combination of resentment and violence to one of authentic collaboration and caring. Watts serves as a shining example.

“It’s not been a change – it’s a transformation. I grew up in Watts. I got jumped into a gang when I was 13 – only way I could get to school safely. Otherwise, I got beat up every day. We hated the cops. Man, nobody talked to the cops. Nobody trusted the cops; if you talked to the cops, you could get hurt. Sold drugs… did time in prison… and now? Well, just let me say it this way: I’ve never seen moms and grandmothers sitting on their front steps waving to cops. They do now, in Watts. I’ve never seen kids running up to cops to get a hug – happens all the time. And guess what? I have a say in helping hiring these cops!”

So spoke Michael Cummings, Executive Director of We Care Outreach Ministries at a breakout session I ran for the Council on Foundations annual meeting in San Francisco on Tuesday, April 28th. Michael, who also co-facilitates the Children’s Institute Project Fatherhood, and who helped organize the Safe Passage Haven program for Jordan High School, plays a key role in the Advancement Project’s remarkable report “Relationship-Based Policing: Achieving Safety in Watts.” Things haven’t changed in the three target housing projects – Jordan Downs, Nickerson Gardens and Imperial Courts – they’ve been transformed. Cummings reports a dramatic drop in homicides – in some areas zero homicide, zero – in this, one of the most violent pieces of real estate in the nation.

“The cops stay with us for five years, and they get two stripes. They don’t get the stripes if they don’t stay. Yes, they arrest. But they are really part of us in the community. They help coach the Watts Bears. They take the kids to the Clippers’ and Dodgers’ games. They’re on the ground. They’ve even helped with providing food in emergencies, and helping kids get jobs.

The Advancement Project’s relationship-based policing, called “the Community Safety Partnership” (CSP), “imagines a new way of operating for the police where their legitimacy in the community is built on procedural justice, authentic relationships with community members, and sustained commitment to improve the health and well-being of the community, not just a focus on crime statistics.” CSP has targeted Watts’ highest crime areas, areas “plagued” by other issues: poor school retention, unemployment, few usable green spaces, limited access to healthy foods, and chronic mistrust. (See Advancement Project’s Urban Peace Program, Community Safety Partnership and Relationship-Based Policing: Achieving Safety in Watts).

LAPD Chief of Police Charlie Beck established CSP in partnership with former Housing Authority of the City of Los Angeles (HACLA) CEO Rudy Montreal and the Advancement Project. CSP vision stresses both “safety” and “peace” along with “long-term community development” and “a healthy quality of life.” It would do this through a combination of support programs and “the presence and sustainable relationships between LAPD officers, residents and other community leaders.” Safety and relationships with law enforcement are conjoined with community capacity development.

To ensure sustainability, and to avoid being viewed as just another program or short-term initiative, CSP planners, who intended that CSP be seen not as “an isolated tactic of a few officers, but an established practice endorsed by the highest ranks of LAPD,” carefully screened and selected 35 officers out of 400 applicants. CSP officers received promotions, were rigorously trained with 25 community stakeholders, and, in order to forge lasting relationships in a notoriously mistrusting community, pledged a five-year commitment. Promotions and raises (“incentive structures”) are not solely based on traditional enforcement measures such as an increase in arrests, but on other measures such as diversion of youthful offenders and helping students travel safely to school. “These new cops had to get to know the community,” said Cummings. “We showed them around. We had lunch with community leaders. Took them to schools and had them meet with the principals and teachers. Yeah, they have to help us keep the crime down – but, now that they know us, they’re worried about us, how we’re doing, helping kids have a good future.”

(image courtesy advancementprojectca.org)

(image courtesy advancementprojectca.org)

The Advancement Project’s 2012 report, “A Call to Action: Los Angeles’ Quest Toward Community Safety,” concludes that CSP has been instrumental in:

  • Reducing violent crime by more than 50% in three Watts housing developments
  • Notable decreases in gang membership and activity
  • Plummeting homicide rates

CSP is seen as the first step in a $1 billion effort to redevelop the housing developments via mixed-income homes, stores and parks, support of construction jobs, and newly-created small businesses.

The overly-militarized “warrior” culture of policing will change. Officers, with the community, will eventually be seen as co-producers of safety. If found guilty, officers in Ferguson, Cleveland, Baltimore, North Charleston and other cities must be prosecuted to the fullest extent of the law. Race-biased, culturally insensitive policing must end. But the most good that can emerge from the events claiming headlines daily is not just a change in the ethos of policing in America, but that the public will see and act upon the real issues, now glaringly evident – seethingly evident – in cities across the nation: issues of unemployment, poor schools, families with no fathers, absence of jobs paying livable wages, chronic exposure to violence, the obscene availability of guns, sub-standard housing, and hopelessness.

These should be the lessons we all learn from the grim events in Baltimore – and from the hope in Watts.

Jack CalhounAbout the Author: John A. “Jack” Calhoun is an internationally renowned public speaker and frequent media guest and editorial contributor. He currently serves as Senior Consultant to the National League of Cities and Founder and CEO of Hope Matters. For more than 20 years, Mr. Calhoun was the founding President of the National Crime Prevention Council, prior to which he served under President Carter as the Commissioner of the Administration for Children, Youth and Families.

The Arts Mean Business

This is a guest post by Jay H. Dick, Senior Director of State and Local Government Affairs at Americans for the Arts.

Meyerson_Symphony_Center_Dallas_1_fullsizeThe Morton H. Meyerson Symphony Center in Dallas, Texas, is a visually spectacular example of the type of anchor for economic development that can be achieved when city governments invest in arts and culture initiatives. (photo: Matt Clarkson)

If your city had a new construction company move to town, this would be good news – more jobs, more economic activity, and more tax revenues to be collected. How about if your city received funding from your state to widen a road? Again, you would probably welcome this news with open arms. Now, think about a new arts organization moving to town. Would you look at this group with the same economic lens that you used to look at the construction or transportation business?

If your answer was no, here’s why you should!

The U.S. Bureau of Economic Analysis (BEA) with the National Endowment for the Arts recently released their second annual report measuring the arts and culture sector’s contributions to U.S. gross domestic product (GDP). This year’s report found that the arts and culture sector represented 4.32 percent of the GDP – a higher percentage than tourism (2.6 percent), transportation (2.7 percent) and construction (3.4 percent) – at $698.7 billion!

(Americans for the Arts)

In other words, the arts and culture sector have a larger impact on your economy (in terms of GDP) than these other industries. The unfortunate problem is that we don’t readily recognize the economic value and impact of the arts. Luckily, more research is being done on this topic by groups such as the BEA and by organizations like mine, Americans for the Arts.

For example, did you know that, according to our Arts and Economic Prosperity IV study, the nonprofit arts are a $135 billion industry that supports over 4 million full-time equivalent jobs? Further, the nonprofit arts contribute $22 billion dollars in tax revenue, of which $6.07 billion is collected at the local level. Given that most local governments (that Americans for the Arts has studied) appropriate less than they receive in tax revenue, the arts are a wonderful investment!

Our Creative Industries: Business & Employment in the Arts reports provide a research-based approach to understanding the scope and economic importance of the arts in America. Nationally, 702,771 businesses are involved in the creation or distribution of the arts, and they directly employ 2.9 million people. This represents 3.9 percent of all U.S. businesses and 1.9 percent of all U.S. employees – demonstrating statistically that the arts are a formidable business presence and are broadly distributed across our communities. Arts businesses and the creative people they employ stimulate innovation, strengthen America’s competitiveness in the global marketplace, and play an important role in building and sustaining economic vibrancy. In addition to our national numbers, there are downloadable maps on our website of every state, federal legislative district, state legislative district, counties and some larger cities.

Cities of all sizes that, even minimally, invest in their local arts organizations can see economic benefits. For example, over 300 cities have created cultural districts to foster the economic viability of their downtown. Cultural districts are a well-recognized, labeled, mixed-use area of a city in which a high concentration of cultural facilities serves as the anchor of attraction and robust economic activity.

The Playhouse Square Center in downtown Cleveland, Ohio. (Getty Images)

According to a study by the Federal Reserve Bank of Cleveland, Ohio, the Cleveland Playhouse Square’s downtown economic impact has been impressive. For every one dollar spent in ticket sales, $2.20 is generated in additional expenditures to the local economy. In a five-year period, 79 new businesses moved downtown, and the cost of downtown office space nearly doubled.

In the late 1990s, Paducah, Ky. had a problem – an area of the city, LowerTown, was run down. Fifty percent of homes were dilapidated; 73 percent of homes were renter-occupied; and there was a 17 percent unemployment rate with 51 percent of people living in poverty. To tackle the problem, city leaders came up with a unique plan: the Artist Relocation Program. City leaders partnered with banks and other businesses and reached out nationally to artists to invite them to move to Paducah. The program would offer them a very low-interest loan if they bought a house, agreed to make improvements, worked as an artist out of their house, and lived there for at least five years.

Dixie Leather Works, located in the LowerTown arts disctrict of Paducah, Ky. (photo: Paducah Visitors Bureau)

Dixie Leather Works, located in the LowerTown Arts District of Paducah, Ky. (photo: Paducah Visitors Bureau)

Ten years later, dilapidated homes have fallen to 3 percent; the renter-occupied rate is down to 15 percent; unemployment is down to 6 percent; and the number of people living in poverty has been reduced to 4 percent. This is all a direct result of the Artist Relocation Program.

These are just a few examples of how the arts and culture can help your city’s economy. The great thing about the arts is they are already in your city. The arts, unlike many industries, are not going to relocate overseas or to a different city. The arts are committed to serving your city’s residents and improving the quality of life. But what they do need are community leaders to recognize them as an industry worthy of both private and public sector support. So, please contact your local arts groups. Get to know them, understand their programming, and how they work to improve your city. And if you have any questions, feel free to contact me directly – I would love to help.

Jay H. DickAbout the Author: Jay H. Dick is the Senior Director of State and Local Government Affairs at Americans for the Arts, an organization which serves, advances and leads diverse networks of organizations and individuals who cultivate, promote, sustain and support the arts in America. Americans for the Arts has partnered with NLC for almost 20 years on a variety of programs.

Closing the Digital Divide in America

This is a guest post by David L. Cohen, Executive Vice President of Comcast Corporation.

Chance the Rapper (left) and Comcast Executive Vice President David L. Cohen present laptops to students from Chicago’s Alcott College Prep at a recent event to announce new Internet Essentials milestones. (Comcast)

According to the U.S. Census Bureau, only 52 percent of low-income households in the United States subscribe to broadband at home. What’s more, for certain low-income groups, broadband adoption still falls more than 20 percentage points behind the general population, according to the National Telecommunications and Information Administration (NTIA).

Today, access to the Internet at home is essential for all family members to keep up in this digital and highly competitive world— so much so that it’s hard to believe there are still so many families without it. Whether doing homework, applying for college, searching and applying for jobs, paying bills, accessing health care or using social media, think for a second about how you would do all these things if you didn’t have the Internet at home? Would you park your car in your nearest McDonald’s parking lot so you could hand your smartphone to your child to use the free Wi-Fi to write a book report? Would you send your daughter across town on a bus at night to a computer lab so she could do her homework? Would you walk a mile to your local library to sign your son up for a 30 minute session on a computer? I’ve traveled all around the country hearing stories from mothers and fathers who had to do all of these things for their kids because they didn’t have Internet service at home. It doesn’t seem fair does it?

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In August 2011, we set out to try to help solve this problem by introducing Internet Essentials, the nation’s largest and most comprehensive broadband adoption program. It provides low-cost broadband service for $9.95 a month; the option to purchase an Internet-ready computer for less than $150; and multiple options to access free digital literacy training in print, online and in person.

That was three and a half years ago. Recently, we were proud to announce that thanks to the support and hard work of thousands of community partners, elected officials and dedicated employees, we have connected more than 450,000 families, or 1.8 million low-income Americans, to the power of the Internet at home. For a frame of reference, 1.8 million is larger than the populations of 96 of America’s 100 largest cities as well as 12 states. That is real and meaningful progress.

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On a local level, the Chicago metro area leads the way in closing the digital divide for the fourth year in a row. More than 50,000 families, or 200,000 low-income Chicagoans – nearly 25 percent of its eligible population – have signed up for Internet Essentials. Second best is the Miami metro area, with more than 41,500 families, or 166,000 low-income residents – 28 percent of its eligible population. The Atlanta metro area is third best with more than 25,000 families, or more than 100,000 low-income citizens – almost 20 percent of its eligible population.

Crossing the digital divide is not just about getting families online, it’s also about teaching them how to use the Internet’s resources to its fullest potential. The clear-cut assessment across all broadband researchers is that the most widely noted reason for non-adoption is not the price of the broadband connection or any cost related to that connection. Instead, it’s a bucket of digital literacy issues, including a perceived lack of relevance of the Internet and a lack of understanding of its value. For instance, nearly half of non-adopters say they simply don’t need the Internet at home or are not interested, according to research by the NTIA.

To break down that barrier to adoption, we’ve invested more than $225 million in cash and in-kind support to help fund digital literacy and readiness initiatives, reaching more than 3.1 million people through our network of national and local nonprofit community partners. Partners like the National League of Cities have also played a crucial role in making more people aware of these training opportunities.

One of my favorite statistics that truly highlights the progress we are making is from research by Dr. John B. Horrigan, former head of research for the FCC’s National Broadband Plan and a preeminent researcher on broadband adoption and utilization. He found that even though Comcast is only one of multiple providers, and does not have broadband systems in two-thirds of the country, the company’s Internet Essentials program has accounted for one-quarter of all of the national broadband adoption growth for low-income families with children from the program’s inception through June 2014.

We look forward to the continued success of the program. We believe the Internet has the power to transform lives, strengthen communities and inspire a new generation of leaders – but we can’t do this alone. We hope you will join us in this fight to close the digital divide. If you’d like to get more involved and become a partner, please sign up at www.internetessentials.com/partner and help spread the word.

david cohen, comcast_150x187About the Author: David L. Cohen is Executive Vice President of Comcast Corporation. David has a broad portfolio of responsibilities, including corporate communications, government and regulatory affairs, public affairs, legal affairs, corporate administration and community investment, and serves as senior counselor to the CEO. He also serves as Chief Diversity Officer for the company.

Retention and Attraction Strategies for a Balanced Retail Sector

This is a recap from Big Ideas for Small Business, NLC’s national peer network helping local governments accelerate effort to support small businesses and encourage entrepreneurship. To learn more, email robbins@nlc.org.

Empress of China SFNeighborhood institutions, such as the Empress of China restaurant in San Francisco, are often forced to close their doors due to escalating rent prices – but city leaders can balance retention and attraction strategies to sustain a healthy and diverse local business community. (Image courtesy reelsf.com)

Small businesses in some San Francisco neighborhoods are “disappearing as fast as an artisanal ice cube in a $14 craft cocktail” because of a development boom that’s turning neighborhood institutions, like the Empress of China and Lombardi Sports, into housing units. In Washington, D.C., local shops like Jak & Co. Hairdressers are closing their doors due to escalating rent prices.

At the same time, though, Cleveland has found it difficult to attract a full-scale grocery store downtown. Fort Worth also recently struggled to attract a retailer to a lower-income and underdeveloped neighborhood of the city.

What’s happening in these scenarios is nothing new. The real estate industry tends to develop where demand and buying power are high enough to create a return on investment. Even though cities don’t have direct control over the private real estate market, there are indeed strategies local governments can implement to create equity across neighborhood retail sectors.

City leaders should find the right balance between retention and attraction strategies to sustain a healthy and diverse local business community across all neighborhoods. Business retention strategies help existing local businesses keep their doors open. Business attraction strategies encourage or promote business growth in areas that wouldn’t otherwise be considered viable options for investment.

Achieving the right balance can undoubtedly be a complicated and ongoing process. Cities from NLC’s Big Ideas for Small Business peer network recently shared some of their local best practices.

Business Retention

 Legislating to preserve legacy businesses.  San Francisco is considering Legacy Business Legislation that would help retain local businesses in their original location by providing incentives to both the business and property owners. The businesses affected by this legislation are mom-and-pop restaurants, bars, and other small retailers operating in the city for at least 30 years. In recent years, these historic retailers have been “swallowed up” by the city’s development boom.

Providing business owners with site relocation assistance. For existing businesses that can no longer afford their leases, the choices are either to close up shop or relocate to a different neighborhood. Retail site selection tools, like the Retail Site Search from the Washington DC Economic Partnership (WDCEP), catalogue all of the available commercial spaces in the city. Every year, the WDCEP works with several business owners to choose a new, more affordable site for their business. The WDCEP tracks data on new business licenses that provides a unique vantage point into areas where businesses are growing and commercial rents are likely to rise.

Business Attraction

Partnering with a public hospital to build a grocery store in a food desert. Grocery stores are one of the more difficult types of retail for cities to attract in underserved areas. A public hospital in Kansas City, Mo., is supporting the construction of a grocery store in a section of the city that is now considered a food desert. The hospital’s vision is to provide access to fresh, affordable produce so that local residents are healthier and need fewer emergency room visits. Once it’s opened, the hospital will take over the management of the grocery store and offer classes on food and nutrition.

Using vacant space for pop-up retail. Temporarily filling vacant commercial corridors with pop-up retail businesses benefits the local economy in two ways. First, it reinvigorates the neighborhood by attracting visitors and customers, and can help reestablish the neighborhood as a “hot spot” for new businesses or development. Additionally, pop-up spaces provide local entrepreneurs the chance to test their products and skills in a low-risk environment. San Antonio’s OPEN initiative provides entrepreneurs with short-term leases in vacant downtown spaces, and aims to “authenticate downtown as a vibrant urban space, ready for long-term investment.” The Pop-Up Project in San Jose also connects retailers to vacant or underutilized downtown space.

A mix of these types of retention and attraction strategies will help ensure that all businesses have the chance to be successful, and that all neighborhoods have affordable goods and services available for residents.

Robbins_small (2)About the author: Emily Robbins is the Senior Associate of Finance and Economic Development at NLC. Follow Emily on Twitter: @robbins617.

National Park Service Launches NPS Urban Agenda

This is a guest post by Jonathan B. Jarvis, Director of the U.S. National Park Service.

Jefferson National Expansion MemorialThe Jefferson National Expansion Memorial in St. Louis, Mo., exemplifies the innovative ways city leaders, businesses and NGOs are investing in new parks, new park designs, and new ways to engage communities in creating healthy and livable cities. (National Park Service)

One hundred years ago, lawmakers were considering a radical idea to preserve some of our nation’s most iconic landscapes “for the benefit and enjoyment of the people.”

Indeed, what the founders of the national park idea had in mind nearly 100 years ago was incredibly innovative – but today, we live in a different time and a different era that requires new ways of thinking and a renewed relationship between parks and the American people. Since 1916, the American public has diversified and evolved; so, too, has our need to diversify National Park Service parks and programs to answer the call of the next century.

As we prepare to celebrate the 100th anniversary of the National Park Service’s establishment in 2016, we have spent a great deal of time thinking about how we can make national parks relevant to a new generation of Americans. One constant in those discussions is the importance of urban parks and National Park Service programs in urban areas.

People are often surprised to hear how urban the National Park Service is. For instance:

  • Forty of the country’s 50 most populated urban areas have national parks located within them;
  • One-third of all NPS sites are located in urban areas;
  • Thirty-six percent of all NPS visitation occurs at our urban sites – Golden Gate being the most visited;
  • NPS historic preservation tax credits have contributed significantly to preserving the character of our cities, generating more than $66 billion in private investment in historic rehabilitations; and
  • Some 30 NPS programs serve urban communities, providing funds and technical assistance for recreational facilities, environmental restoration, historic architecture, historic research, trail building, and youth engagement.

Recognizing this strong base of urban engagement and its potential to connect new audiences to national parks, last week, the National Park Service announced the Urban Agenda for the National Park Service. The Urban Agenda establishes a framework for an unprecedented strategic alignment of parks, programs and partnerships that will better serve communities.

A key component of the Urban Agenda will be realizing the core principles that call for being relevant to all Americans and creating a culture of collaboration. We have identified 10 model cities where we will develop our capacity to act as “One National Park Service” to better serve communities. To assist in activating the Agenda, we have developed a fellowship program that will deploy Urban Fellows in each model city and ultimately serve as a pipeline for growing NPS urban leaders.

The model cities were selected to provide opportunities to address a variety of challenges in spaces where we already have a national park located within the city, places that have national parks nearby, and locations that have no physical national park units, but strong ties to NPS programs. They include:

  1. Boston
  2. New York City
  3. Philadelphia
  4. Richmond, Virginia
  5. Washington
  6. Jacksonville, Florida
  7. St. Louis
  8. Detroit
  9. Tucson, Arizona
  10. Richmond, California

Importantly, the NPS Urban Agenda is supported by the President’s 21st Century Conservation agenda that calls for full funding of the Land and Water Conservation Fund and a $326 million NPS Centennial Fund. If enacted by Congress, this would provide an additional $107 million for federal land acquisition, $47 million for state grants and $25 million for the Urban Parks and Recreation Fund, which assists economically distressed urban communities with the revitalization and improvement of recreation opportunities.

My boss, Secretary of the Interior Sally Jewell, has launched an ambitious youth initiative that will engage the next generation of leaders and stewards through recreation, education, volunteerism, and employment. Specifically, by 2017, the Department will convene coalitions in 50 cities across the country to create more opportunities for young people to play, learn, serve, and work outdoors. The 10 NPS model cities are part of this movement, and over the next year and half, her initiative will result in investments in and support for 50 coalitions in many of our largest and most densely populated cities in the country. The Department of the Interior’s youth initiative goals include engaging 10 million kids in outdoor recreation programs; providing educational opportunities to 10 million of the nation’s K-12 students annually; engaging one million volunteers in support of public lands; and providing 100,000 work and training opportunities to young adults, including returning veterans.

This month, the National Park Service and our partner the National Park Foundation also launched a broad public awareness and engagement campaign called “Find Your Park.” This campaign extends an invitation to the public to understand the current breadth of the National Park Service stands for and rethink where and what all that a park can be.

The National Park Service recognizes that we cannot accomplish our goal of connecting the next generation to the benefits of their parks and public lands without the support and assistance of a whole host of partners. So, I invite you to join us and find ways to engage and share in a public dialogue, to learn from one another, to address the impact of climate change on our cities, to create education and employment pathways for disengaged youth, and maybe even to co-design the next great urban national park. Go out and Find Your Park.

Jonathan_Jarvis_150x183About the Author: Jonathan B. Jarvis began his career with the National Park Service in 1976 as a seasonal interpreter in Washington, D.C. Today, he manages that agency whose mission is to preserve America’s most treasured landscapes and cultural icons. Managing the National Park Service on the eve of its centennial in 2016, Jarvis has focused on several key areas that are critical for the future: enhancing stewardship of the places entrusted to the Service’s care; maximizing the educational potential of parks and programs; engaging new generations and audiences, and ensuring the welfare and fulfillment of National Park Service employees. His blueprint for the agency’s second century, A Call to Action, calls for innovative, ambitious, yet practical ways to fulfill the National Park Service’s promise to America in the 21st century.

Remarkable New Policy Allows City Employees in Louisville to Mentor — and Pays Them

This is a guest post by Jack Calhoun. The post originally appeared here.

Louisville, Ky. Under the leadership of Mayor Greg Fischer, the city of Louisville, Ky., has created a new program which allows employees the opportunity to take two hours of paid time a week to work with at-risk youth. (Getty Images)

“When I ask businesses and others to step up to mentor, they ask, ‘What are you guys doing?’ And I say, ‘Here’s our Mentors Program. Mentoring is an act of citizenship; at the end of the day, we’re put on the earth to make the world a better place… being an American is not a spectator sport.’”

– Mayor Greg Fischer, City of Louisville

When speaking about his groundbreaking new mentorship program, Louisville Mayor Greg Fischer did not limit his rallying cry to moral exhortation and sound bites. He set a goal: to sign up 10 percent of the city’s workforce – 600 individuals – as mentors. And he anchored his exhortation in city policy.

Louisville’s Metro Government Personnel Policies, states, in section 1.21 (1), “The future of Louisville rests in the hearts and minds of our young people – we must do all we can to plant the seeds of future growth and success in our young people. The purpose of this policy is to allow all Louisville Metro employees to act as mentors for area youth.” The policy continues: “Metro employees qualifying to participate in the program will be allowed up to two hours per week, to be used during their regular work shift, in order to volunteer at one of the program’s partner organizations with the purpose of mentoring at-risk youth in our community and shall commit to participate for a minimum of one year. This time will be paid.”

“We talk the talk, but now’s the time to walk the walk,” asserts Sadiqa Reynolds Chief for Community Building, top aide to Mayor Fischer. “Ours are public employees, and we see this as part of their public service commitment.”

Anthony Smith, who directs the Office for Safe and Healthy Neighborhoods for the City, has woven mentoring into “One Love Louisville,” the City’s comprehensive violence prevention/community building plan. He views mentoring as an essential crime prevention tool: “We have a lot of kids who might be involved in the criminal justice system. They need positive adults in their lives right now. And there are kids in the third grade who can’t read. They’re in danger of dropping out and getting into trouble.”

Sytisha Claycomb, a city employee who serves as the Administrative Director for the Youth Detention Center, points to the powerful effect of mentoring on her life. Having helped her mentee complete his GED, and now working to enroll him into a local university, she states: “I felt like a proud parent at his GED graduation this morning at the institution. All the facility workers, line staff and other kids and family attended his graduation. He thanked me from the stage. Thanked me! I can’t tell you how honored I felt.” She also underscored one of mentoring’s core purposes, namely, steadiness and reliability in otherwise chaotic, mistrusting lives. Speaking about her mentee, she noted that “He doesn’t need another person dropping in and out of his life. He needs consistency.”   The City’s program asks for a year’s commitment. Not enough for Sytisha: “I originally signed up for one year,” she stated, “but I’m committed for at least two to make sure he’s solidly on his next path.”

In addition to consistency and trust, exposure to a wider world and to trusted adults who can provide that exposure, lie at the core of a successful mentoring program. Says Smith, “The mentees need to see a better world than they see now, a wider world, the wide horizon of Louisville and beyond, because all they know is their tiny corner.” City employees can introduce them to that wider world. As Smith notes, “We’re actually talking about job shadowing now, kids coming into city hall and other places to see what people actually do.” Darryl Young, another mentor, echoes Smith’s sentiment: “We who have made it take for granted that everyone has people to look up to, people who are examples of jobs, of opportunity.”

The paid mentorship program instituted in Louisville offers city employees increased incentive to serve as positive examples for at-risk youth, and the program serves as a model of what can be accomplished by cities willing to dedicate resources to such an endeavor. The key takeaway: this model doesn’t add additional costs to city budgets. It simply allows employees to spend two hours of their work mentoring youth . Two hours makes little difference in employee productivity and a huge difference in the lives of young people. And Mayor Fischer is quick to recognize that not every city employee is prepared to mentor a youth who has been in trouble or who finds him or herself in a particularly turbulent, even violent situation. His response?  “I understand that, but come on, everyone can help a third grader read!”

Note: It’s an idea that’s taking root at the federal level. The Department of Justice recently approved two hours a week (8 hours a month) of paid administrative leave for Office of Justice Program (OJP) employees to receive training and perform academic mentoring at a DC area public school through an already approved afterschool program. Echoing Louisville’s Reynolds, Beth McGarry, OJP’s Principal Deputy Assistant Attorney General said, “When I returned to OJP one of my goals was to ‘walk the walk’ and set up a program for our employees to mentor.”Cities throughout the nation are embarked on mentoring campaigns, especially for at risk children and youth. The Louisville and the Department of Justice examples show that the government can model what it is asking citizens to do.

Jack CalhounAbout the Author: John A. “Jack” Calhoun is an internationally renowned public speaker and frequent media guest and editorial contributor. He currently serves as Senior Consultant to the National League of Cities and Founder and CEO of Hope Matters. For more than 20 years, Mr. Calhoun was the founding President of the National Crime Prevention Council, prior to which he served under President Carter as the Commissioner of the Administration for Children, Youth and Families.

Regulatory Reform, Data Analytics and Local Food Systems: This Month in Economic Development

Our monthly roundup of the latest news in economic development filtered through a city-focused lens. Reading something interesting? Share it with @robbins617.

boston_1_fullsizeCities like Boston have recently begun a new chapter in economic development by taking an innovative approach to regulatory compliance, creating a win-win scenario in which the community is protected and businesses are encouraged to contribute to a vibrant, healthy economy. (Getty Images)

Grab your scissors, it’s time to cut red tape for local businesses. Whether it’s the dizzying paper trail, inexplicable permitting or licensing requirements, or an arbitrary approval timeline, the local regulatory process is ripe for reform. NLC profiled the three key strategies for untangling the knots of business regulations, and also highlighted how several cities are using a “more carrot, less stick” approach. Mayor Martin J. Walsh wrote a guest blog post for NLC on how he is making Boston more business friendly, including building an online permitting system. The Ash Center at Harvard’s Kennedy School recently launched a comprehensive, online guide to help cities plan out their own regulatory reform initiatives. (Side note, here’s a great article from The Week on other ways cities can support businesses).

Data analytics is driving more effective economic development… There were a couple great stories this past month about how data analytics is improving local government outcomes, particularly for economic development. For example, Transit Labs is partnering with Detroit to use city data to improve inefficient bus routes. Also Louisville and Raleigh are among a group of cities using public feedback on the restaurant review website Yelp to prioritize health inspections for businesses.

…and collecting city data is more valuable than ever. The data analytics movement is creating new dialogue around what is the most effective data for cities to collect and analyze. To this end, Smart Incentives shared advice on how to measure the actual impact of economic development incentive agreements, not just the costs associated with them. The Kauffman Foundation also released a briefing on the four best indicators to measure a city’s entrepreneurial ecosystem. (NLC also has a performance management guidebook for cities).

Pioneering local food systems. Creating a local food ecosystem is a win-win situation for food providers and community member. The city of Portland, Maine, is emerging as a pioneer in the local food system scene. Mayor Michael Brennan developed the Healthy Sustainable Food Systems Initiative a couple years ago pledging that 50 percent of food at public schools, universities, and hospitals will be from local sources. To help other cities create their own local food ecosystems, the Council of Development Finance Agencies (CDFA) recently held a course on financing local food systems (follow @CDFA_Update to find out when it will be offered again).

Local government is still the leader in public sector job growth. This month’s Local Jobs Report found that, once again, local government is leading public sector job growth. Both federal and state governments lost jobs, but local government gained 3,000 jobs in March. Our analysis also reviews monthly employment trends from 2008 to now, and looks at whether or not cities are hiring back public safety positions that were lost after the recession due to budget cuts.

Religious freedom in Indiana? Talk about voting with your feet. In the wake of Indiana Governor Mike Pence’s passage of a controversial new religious freedom law, the business community is responding by cancelling expansion plans and prohibiting travel to the state. Angie’s List, headquartered in Indianapolis, is delaying a planned $40 million expansion set to create 1,000 local jobs over the next five years until the law’s ramifications are made clear. The list of other organizations that are banning activity in Indiana includes major companies like Apple, Salesforce, and Yelp. Meanwhile, Governor Pence is working to clarify the intent of the law, and its supporters are explaining that similar legislation already exists in 19 states without comparable pushback.

For a laugh. Or maybe for a shudder. The city of Austin wants you to visit its cemeteries. No, really. The city is developing a master plan for its burial grounds to turn the abandoned (and perhaps creepy?) spaces into public places where people choose to visit. The city’s plans include gravestone repairs, public programming, and other revitalization efforts.

What we’re reading. HuffPo column on how McDonald’s is fighting Seattle’s new minimum wage law. San Francisco Fed’s analysis of whether or not place-based policies like enterprise zones create jobs. A thought piece from Jerry Newfarmer on why people, not technology, are the unsung heroes of innovation in cities.

(Read the previous monthly roundups from January and February.)

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About the author: Emily Robbins is the Senior Associate of Finance and Economic Development at NLC. Follow Emily on Twitter: @robbins617.

The Sharing Economy and the Future of Cities – What’s Next?

This post was co-authored with Lauren Hirshon. Brooks Rainwater and Lauren Hirshon recently published the National League of Cities report “Cities, the Sharing Economy and What’s Next.”

Sharing Economy 5

The sharing economy is impacting cities. Around the world, innovative sharing economy technologies and business models are redefining how city dwellers access resources and consume goods. City leaders welcome innovation in their cities – but as regulatory challenges continue to arise, many would like a better understanding of how best to approach the growing sharing economy.

Sharing Economy cover minThe National League of Cities report Cities, the Sharing Economy and What’s Next provides an analysis of what is currently happening within the sharing economy in American cities. In order to explore the multifaceted nature of this space, the report focuses on five key themes: innovation, economic development, equity, safety and implementation.

The sharing economy is impacting the delivery of goods and services across a wide range of industries. Jeremiah Owyang’s Collaborative Economy Honeycomb demonstrates how this space has grown to include 12 distinct areas from space and transportation to logistics, learning and more.

Uber, Lyft, SideCar and other Transportation Network Companies (TNC’s) have dramatically disrupted travel patterns in cities. For many, hailing a cab or calling for a ride has been replaced with the act of opening a mobile application, requesting a ride, and tracking a little car graphic as it makes its way across a map to your location.

On the homesharing front, Airbnb, HomeAway, VRBO and other companies are shaking up travel – specifically, the manner in which people make use of resources like apartments, homes, spare bedrooms or even castles.

Meanwhile, other platforms and concepts like TaskRabbit (a mobile marketplace to hire people to do jobs and tasks), SnapGoods (a site for lending and borrowing high-end household items), and Feastly (a marketplace for dining experiences) are taking off as well.

Why Sharing

Also described as collaborative consumption, the collaborative economy, or the peer-to-peer economy, the sharing economy is growing and changing the way people use and consume resources and services. But it is also disrupting local regulatory environments. With this major shift occurring in urban hubs, all eyes are on cities for global leadership.

True to their reputation as laboratories for experimentation, many cities are testing different approaches and developing unique, locally-driven solutions to new challenges. While there is no status quo – and the relative novelty of the issue still precludes long-term, tested best practices – city leaders are springing into action to consider how these platforms and services will impact major issues in cities.

Cities, the Sharing Economy and What’s Next deals most specifically with two facets of the sharing economy: transportation and space, or the areas generally referred to as ridesharing and homesharing. In our report we highlighted themes, insights and lessons learned that emerged from conversations with current and former city leaders from around the country who are developing new strategies and tactics to regulate this evolving sharing space.

While there are still many unanswered questions, we’re certainly working towards clarity on the important topics to consider in this research. Depending on community priorities, neighborhood compositions, available housing stock, tourism demands, existing transportation networks, major events and other issues, the cities we interviewed chose to take different approaches. Thus, a wide spectrum of solutions has emerged.

For example, when considering ridesharing safety issues, some cities like Dallas have opted to develop a new set of insurance requirements. The city of Dallas created a novel three-phase approach to ensure that TNCs had insurance coverage 24/7. Other cities have decided to revisit their policies for taxicab companies.

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Regarding the manner in which these services impact equity and access, some cities have created funds to support wheel-chair accessible transportation. Others have included clauses in ordinances explicitly stating that services cannot be denied to certain passengers. Many are looking for ways to capture new data to track areas like pick-up and drop-off locations.

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Across the interviews we conducted for our report, many city leaders expressed wanting access to more data from sharing economy companies. Unlike most traditional service providers, the business model of sharing economy companies is predicated on data and the ability to match end user customers to vehicles or available housing. The availability of this data – for cities to better understand equity and access issues, as well as for the purposes of developing enhanced transit systems – is a theme that warrants further exploration.

Cities are also taking a varied approach to addressing the new economic reality created by sharing economy businesses. In a number of cities such as Austin, Texas, Washington, D.C., Madison, Wisc., Portland, Ore., Chicago and San Francisco, homesharing companies have begun to include local hotel taxes in their rate structures – either voluntarily or as part of local regulations on homesharing.

Some cities have not yet reached agreement on these issues, and the onus is on hosts to pay appropriate taxes on their revenues. In Washington, D.C., the recent TNC legislation included a provision requiring TNCs to pay taxes equaling 1 percent of all revenues from trips originating from within the city; annual revenue totals are estimated to be in the millions. In Seattle, TNCs must pay a fee of 10 cents for each ride that originates in the city. Other cities, such as Dallas, decided not to touch the issue of revenue capture when drafting legislation.

Our report provides additional details on each of these issues, the strategies city officials are developing, and their reasoning behind their approach. While our report doesn’t provide all the answers, it is meant to be a primer for what is currently happening in this arena – and we hope it offers some sense of comfort that city leaders are not alone in grappling with substantial new regulatory challenges.

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We also hope our findings inspire city officials to ask the tough questions. The sharing economy is disruptive, and it’s moving quickly. It’s changing how we get around, where we stay, how we manage tasks, what we buy – and sometimes the changes occurring can be overwhelming for city officials.

However, the presentation of these new challenges offers city leaders the unique opportunity to not only think about present concerns but also to look to the future. City leaders should consider the new opportunities these platforms and services are creating to transform approaches and operating models so that cities can become even more agile, responsive and innovative themselves.

The sharing economy will only continue to grow and evolve as cities serve as laboratories for these ever-changing technologies and business models. There is great promise in the rapid ascent of sharing economy services in our nation’s cities. The best thing that city policymakers can do is keep an open mind about how the new economy might be beneficial with the right regulatory framework in place – because sharing is here to stay.

About the Authors:

Brooks Rainwater bio photoBrooks Rainwater is the Director of the Center for City Solutions and Applied Research at the National League of Cities. Follow Brooks on Twitter at @BrooksRainwater.

 

Lauren Hirshon 104x120

Lauren Hirshon is the Director of Consulting at the University of Pennsylvania’s Fels Institute of Government, and a public sector strategist, coach and innovator. Follow Lauren on Twitter at @LaurenHirshon.